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Graphic design programs allow you to design in different color spaces. The RGB color space refers to the primary colors Red, Green and Blue used in computer monitors, video cameras, and televisions. If you are designing images to be viewed in these mediums (like images for a webpage), then working in the RGB color space is fine.

Printers do not use the primary colors in RGB; but rather, they use the primary inks CMYK: Cyan, Magenta, Yellow, and Black (black is abbreviated by the letter K) to reproduce the colors on a printed page.

Because RGB and CMYK color spaces are entirely different, they do not produce the same colors you see. Most graphic design programs allow you to convert the color space from RGB to CMYK and preview the CMYK result on your monitor. If you were to have us convert your colors from RGB to CMYK, we would do a generic conversion that may not be to your liking. By having you do your own conversions, you can control the color result of your printed piece.

JPEGs are a common file format used for web pages or transferring images via e-mail. JPEGs work well on the internet because these files are small and are easily transferable. However, if you take a JPEG image from a web page and place it into your document, don't expect it to print as sharp. The file compression that a JPEG file uses results in a loss of quality and color when you print these images on commercial printers.

Although most home color inkjet printers are able to adequately print JPEG images from an e-mail attachment or a web page, commercial printing presses cannot. Files used for commercial printing require more bits of information to produce quality images. What tends to happen when you print a JPEG image on a commercial printer is that the images become blurry and pixelated.

If you scan your images for e-mail, we require a minimum of 300 dpi. Save your images as a TIFF or EPS. Saving files in these formats helps to preserve the images sharpness and file integrity. Images saved as a JPEG for a webpage are optimized for webpage viewing. These images tend to be only 72 dpi and too low of a resolution for commercial printing.

We use a gang run printer. This means jobs are printed on a large sheet with many other jobs. We will reproduce color from submitted transparencies/slides, photos, or digital layouts as closely as possible, but cannot exactly match color and density (as viewed in a 5000K light booth) because of limitations in the printing process, as well as neighboring image ink requirements. For the same reasons, color from the same digital files will vary from press run to press run. The accuracy of each color reproduction should be within a plus/minus tolerance of 7% to targets set on our presses. We make no guarantees of color relative to processes not within our control, such as customer monitors, color print outs, supplied printed samples, etc. We accept no responsibility for color variations between submitted images and the actual artwork or product they represent.

Additionally, colors will vary depending on the paper stock indicated in each product, as the brightness and tone of each type of stock varies.